Kevin Butler is a true legend and possibly one of gamings greatest and funniest advertising spokespersons created by Sony for their Playstation brand.
Many people will know him from his brilliant Playstation 3 commercials which are all comedic genius. I was having a conversation recently with a friend and we where discussing some of gamings greatest marketing techniques, especially more recent ones and for me Kevin Butler is one of the best recent marketing creations.
When it comes to gaming adverts Nintendo have used Ant and Deck or JLS to sell the Wii which was rather rubbish and Microsoft have had the amazing StandOff advert for Xbox 360 but Sony have really hit onto something with the quick witted Kevin Butler he is the every man of the Playstation World and has had many memorable moments such as his adverts for the Playstation Move which really makes fun of the Kinect and to good effect.
A lot of people expected Kevin Butler to be at E3 2011 and apologise for the PSN hacking scandal but he was a no show. At E3 2010 he did a showcase for the Playstation Move and it has gone down in history as one of the greatest E3 moment not only this but its was the most talked about thing at E3 2010 after the games.
Resistance 3 was a fantastic game and his recent video featuring the Playstation Move Sharpshooter is just as crazy as the rest but this time Mr Butler is spinning his brave heart style humor on a horse and it did make me laugh.
One of my favorite Kevin Butler videos has to be his most recent one, featuring Mr Butler returning as VP of Sony.
Through the years we have had a lot of quite poor advertising campaigns from the gaming giants but Kevin Butler is a real breath of fresh air and Sony have done a grand job with the man, the legend, the one and the only Kevin Butler.